NIKE BOSTON RUN CLUB GRAPHICS
I was contracted by Nike to design two apparel graphics for the Nike Boston Run Club launch event. These graphics are inspired by the Pegasus 42 “Full Horsepower” campaign slogan, and by local Boston culture.
The contract initially called for one final deliverable, but Nike ended up selecting 2 of my 3 sketched concepts for finalization. I was instructed to use the 4 colors associated with the Pegasus 42 product campaign, and to include “Boston” somewhere in each design. There were typically 2 days between each deadline, so the overall turnaround was rapid. The two final designs were screenprinted on Nike Dri-FIT t-shirts and gifted to every runner who joined the club.
--
INITIAL SKETCHES: